How to Price Your Home to Sell

Pricing your home correctly from the start is the single most important factor in a successful sale. Here's why, and how to do it right.

Why overpricing backfires

Homes that are priced too high sit on the market. The longer a home sits, the more buyers assume something is wrong with it. Price reductions signal desperation and invite lower offers.

How a Comparative Market Analysis works

A CMA looks at recently sold homes in your area with similar square footage, lot size, condition, and features. Your agent uses this data to recommend a price range that reflects what buyers are actually paying.

The role of market conditions

In a seller's market with low inventory, you may be able to price at the top of your range. In a buyer's market, pricing competitively is critical to attracting offers.

First impressions matter

Your listing generates the most interest in its first two weeks. A correct price on day one captures motivated, ready buyers. A price reduction three weeks in attracts bargain hunters.